Nearly all small business owners have a small website, and a small budget as well. Even though the Internet is a level playing field (to some degree), not have the money or in house web expertise to compete is a distinct disadvantage.
Two weapons that can be used by a small business to combat an online superstore are time and product knowledge. Use these wisely and you can get great Google rankings (and traffic) that a chain store can’t even dream of.
In many small towns main street stores (appliance, hardware, grocery, home goods) have been replaced by the convenience and pricing of a big-box “superstore”. The first thing you hear from the small business owner is “they can’t give the service we can”. And yet people go to the big store to save money time and time again.
The online world is a bit different because people search the web on computers, tables, and their cell phones to get answers. If (as a small business owner) you can provide answers and expertise – you can get the business you’ve been missing out on, because the ‘convenience’ of the big store shopping experience is trumped by the consumers need for knowledge or to have a problem solved.
Small Business Google Ranking Secrets
Using “time” as a weapon, a small business owner should seed their website with content in images, blog posts, white papers, case studies, videos, and blog posts. Every time you have a few spare minutes (or have a free employee), put up more quality content through your website and / or social media.
The key to good google rankings, traffic, and increased leads and sales is quality content. When you solve a customer or client problem – blog about it. New product or service? Write about it. Completed projects? Post SEO images. New solutions or tip or trick? Do a video. It may seem like marketing 101, but the key to good rankings for a small business website is to keep improving, adding, maintaining, and revising it over time – and stay one step ahead of the big big superstores that can’t do the same.
To find out how JTPratt Media can help your small business website rankings, please visit our SEO Services page for more information.
About the Author
JTPratt Media is a Michigan based SEO company that works with small businesses and corporations to improve online authority and rankings for increased website ROI.